We are Abbi!

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Managing Director/Founder abbi insights

In fact, the founding of abbi insights stems from the sheer astonishment that mobile technology was still ineffective in the market research industry. After all, the customer relationship of the future is mobile. Specifically, it has been historically difficult through conventional means for clients to realize the value of market research. abbi addresses this by closely aligning market research with the day-to-day behavior of the respondent. Our customer data platform processes permission based research results and presents them for example, within a client interface linking directly to relevant and personalized data from the respondent. It is super-fast and powerful. By continually leveraging the possibilities that mobile technology has to offer, abbi increases the value of market research to you. Crucial for the development of abbi as an Insights & Activation platform is that market needs determine the development roadmap. That is why we continuously test our new features with clients across a plethora of industries.

Marco Wolters

CEO / Founder

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Client Solution Manager abbi insights

abbi preserves the core principles of market research while increasing its value exponentially with the technology of today. In my opinion, research has long awaited that optimal connection with your audience, listening to them and acting on what they say is happening. Only then will you remain relevant! But how do you find this connection? Everyone is busy nowadays. People barely have time and are hard to motivate to participate in long, boring questionnaires, which typically do not resonate well in terms of relevance. abbi helps you to find this connection by turning this sentiment around. abbi makes market research fun again through short chats with a personal touch, which as respondent, you can fill in wherever and whenever you want via your mobile phone. Simple and fast! And you also get to see immediately what other people think of the subject. That way they feel really involved! We also focus on simplicity, flexibility and a personal touch in our products and services. Our conversation engine makes it super simple to script your own chats and send them out to your target group (s), where you can easily make relevant selections. Here you also have real-time insight into the results. Long waiting times to get  results are a thing of the past! Would you prefer to go alone or make use of the extensive research expertise that abbi has in-house? That is an option for you. Finally, as icing on the cake, abbi offers the unique opportunity to convert research results directly into targeted communication to your audience. The ROI of your research becomes immediately  measurable. 

Ine Polak

Client solutions manager

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Koen Tuerlings

Product manager

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Moniek de Graaf

Project manager

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Zita van Ekeren

Project manager

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Kyryll Maesh

Senior webdeveloper